The beer produced by the great brands in the sector, also known as industrial beer, is destined to mass consumption and has to satisfy the tastes of as many consumers as possible. Furthermore, it is produced using sophisticated techniques and many stages of processing to ensure that the taste is not only identical between the various production batches, but also remains the same until expiry (for this reason, it is generally filtered and pasteurized). At the same time, the large beer companies have absorbed most of the medium-sized companies and imposed their recipes, often flattened and dulled. This has led to the standardization of the industrial beers on the market, which all have more or less the same taste. The phenomenon of craft breweries or microbreweries was first born as a reaction to this process in the US in the 1980s. It then grew in popularity throughout the rest of the world; Italy, too, saw the birth of top-level craft breweries. The craft beer that you can buy online on Foodelita.it is produced by small breweries aiming to introduce otherwise inaccessible varieties of beers, such as India Pale Ale or IPA, to a wide audience of enthusiasts. In these breweries, beer is produced with traditional methods and the beer is generally not pasteurized, but re-fermented in the bottle. This means that the taste of the beer can evolve over time due to the complex transformations caused by the yeast still alive and active inside the bottle. In this sense, craft beer is very similar to a quality wine that evolves over time and, like wine, it reaches its optimum after a certain period of time which can be several years. The Italian microbrewers in particular have shown great creativity in creating new beer styles and in using typical local ingredients such as chilli, chestnuts and so on. Your online purchase of craft beer on Foodelita.it will allow you to experience these specialties.